As I’ve already mentioned, I’ve ordered a set of Moo MiniCards to use them as business cards. The company offers a very simple procedure to upload your own images and oder the cards over the Internet. They are sold in packages of 100 cards which is perfect for business cards. Sure, you can order elsewhere 1000 or more for less money, but what will you do with 1000 cards? You will never give them ALL away and after half a year you will start hating the motif or your address changes. You can print each and every MooCard with an individual motif and they have an exciting format.

MooCards Packaging

As you can see they come in a small plastic box with a cheeky slogan – very British and very Web 2.0. Here are some more insights with more photos:

MooCards Opened
I must say I really like the format. They are smaller then normal business cards. The aspect ratio is way above Widescreen, comparable to a chewing gum strip or a Sony Memory Stick but a bit bigger. If you use a photo, you will end up with a heavily trimmed motif or one with a ton of negative space. It will always look exciting.

MooCards Overview

I’ve used 20 screenshots from my game. Having photos on a business cards makes sense. This way, it can also be used as a flyer for your game. As a business card, it gives the people you give it to something to look at. It might also create good context to talk about your projects if you meet somebody. This is much more memorable then some fancy but hollow printing extravaganza:

I also ordered a dispenser for MooCards. Quite smart of them using a custom format. This way, you HAVE to buy their apparel.

MooCards Dispenser

The dispenser is nice. The only problems I see with it is that it only holds 15 cards and the opening mechanism might damage the top-most card if the dispenser is full (Might! I’m not sure yet). The mechanism also doesn’t close too firmly so you can’t use the dispenser as a key chain, even if Moo provides a metal ring to do so.

MooCards cutting quality issues

Finally, the printing quality is good for digital print. The cards are printed on firm, thick paper and feel as if they are coated with a matte finish. The only problem I have is that SOME of the cards have fuzzy edges caused by low-quality cutting. This is somewhat troublesome if you have dark motifs as I do.

But all in all, I’m pretty happy with the result. Too bad they arrived ONE DAY too late for c/o pop. I will use them tomorrow on GC, though. I plan on using MooCards in the future too. Maybe I will come up with a cool way to use them. I’m trying to come up with an Ideas on how to make a GAME with MooCards… hmmm…

Krystian Majewski

Krystian Majewski was born in Warsaw and studied design at Köln International School of Design. Before, he was working on a mid-size console project for NEON Studios in Frankfurt. He helped establish a Master course in Game Design and Research at the Cologne Game Lab. Today he teaches Game Design at various institutions and develops independent games.

2 responses to “MooCards”

  1. sirleto

    Coolomat! I really like those … its pretty neat to have each one an extra motif. Not hard to do with digital printing, but a good idea – would also look very interesting with a decorative modern texture (large image but repeating details i.e. geometric elements). you can spread them out on a table and they don’t look boringly identical but instead each one looks (and is) unique.

  2. Krystian Majewski

    If you guys want to order you own – I got a 20% off coupon. Smart bastards – works only if you order for the first time so I’m forced to give it away.


The Game Design Scrapbook is a second blog of group of three game designers from Germany. On our first blog, Game Design Reviews we describe some games we played and point out various interesting details. Unfortunately, we found out that we also need some place to collect quick and dirty ideas that pop into our minds. Hence, welcome to Game Design Scrapbook. You will encounter wild, random rantings. Many of then incoherent. Some of them maybe even in German. If you don't like it, you might enjoy Game Design Reviews more.


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