Nintendo doesn’t seem to “attack the young market”. Their commercial always feature adults using their products. The ingenious thing about their strategy is that they make games for everybody

Even if they did, using music like “Twinkle Twinkle Little Star” is a bad idea. Even if it is used so aggressively in kid’s toys, it is not the kind of music kids are crazy about. It is not the kind of music you would actively seek out and PAY for. It is generally just not attractive music – regardless of age. Making games for Kids would mean getting a High School Musical or Hannah Montana license.

That’s why I mentioned Gutar Hero and Singstar – they are popular because the producers made sure to have good, attractive songs in it.

Why do you think Dreamwork Films is the highest grossing studio out there?

Kids Movies/Games ALWAYS make more money… Sure You have a lot of Adult Gamers… but they lack in comparison to how many kids (younger kids) are out there and most (if not all) want or have a wii…

So naturally; they’re attacking the younger market; so it’s ingenious on their part!