Comments on: Making For Each Other http://gamedesignreviews.com/scrapbook/making-for-each-other/ Inductive Game Design Research Mon, 03 Nov 2014 07:08:02 +0100 http://wordpress.org/?v=2.8.2 hourly 1 By: Krystian Majewski http://gamedesignreviews.com/scrapbook/making-for-each-other/comment-page-1/#comment-3893 Krystian Majewski Fri, 25 Jun 2010 10:57:44 +0000 http://gamedesignreviews.com/?p=2019#comment-3893 I agree with you observation about how marketing comes off as being a lie. The problem is because development and marketing are kept separated. That's what Design is for: It's when the technology of a product and the way it is communicated to the audience are both part of the same strategy. I agree with you observation about how marketing comes off as being a lie. The problem is because development and marketing are kept separated. That’s what Design is for: It’s when the technology of a product and the way it is communicated to the audience are both part of the same strategy.

]]> By: sirleto http://gamedesignreviews.com/scrapbook/making-for-each-other/comment-page-1/#comment-3888 sirleto Fri, 25 Jun 2010 09:15:23 +0000 http://gamedesignreviews.com/?p=2019#comment-3888 if i'm not mistaken, what you are talking about (in both ways: negative and positive) is marketing. apple has it (positively and negatively) and many others tech people / companies (including myself) don't. it's because marketing seldomly does good things, they do good jobs if the sell something. and if it is a bad product, they still do good jobs if they sell it. so often you can find good marketing done by good marketing people for shitty products. in other terms: they often lie. and this is why people like me who know about technology and often take whatever time needed to find out about the quality of a product, truly hate marketing because it so often does not tell the truth. if i’m not mistaken, what you are talking about (in both ways: negative and positive) is marketing. apple has it (positively and negatively) and many others tech people / companies (including myself) don’t.

it’s because marketing seldomly does good things, they do good jobs if the sell something. and if it is a bad product, they still do good jobs if they sell it. so often you can find good marketing done by good marketing people for shitty products. in other terms: they often lie. and this is why people like me who know about technology and often take whatever time needed to find out about the quality of a product, truly hate marketing because it so often does not tell the truth.

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